What I do
Four services,
one person.
No account manager, no handoff gap, no telephone game. You talk to the person writing the code and drawing the screens.
Web development
Front-end, back-end, and the sensible middle. React and Next.js when the project calls for it, Ruby on Rails when it calls for something sturdier.
- React & Next.js builds
- Ruby on Rails apps
- Headless & API work
Shopify & e-commerce
Custom themes, app integrations, and conversion work for stores that need to do more than look good on the homepage.
- Custom Shopify themes
- Store migrations
- CRO & speed audits
Design & brand
Interface and identity work in Figma and the Affinity Suite. Clean, modern, and built to survive contact with a real CMS.
- Design systems
- Brand & identity
- Illustration
Project delivery
The boring bit, done properly: clear scope, honest estimates, and a schedule that actually holds. Agencies hire me for this as often as for code.
- AI automation
- Agency white-label work
- Technical consulting
Meet Tomo
A generalist,
on purpose.
Tomislav Kaučić on paper, Tomo to everyone else. Most projects bounce between a designer, a developer and a project manager before they ship — with me, it's one conversation. Fewer handoffs, nothing lost in translation.
Developer
Started on the front end, moved to the back end, and settled comfortably in the middle. React and Shopify pay the bills; Rails and TypeScript keep my life interesting.
Designer
Photoshop and Illustrator back then, Figma and Affinity now. Clean, modern work — plus illustrations that get featured on Pixabay, free for anyone to use.
Manager
I keep an eye on scope, deadlines and who's doing what, so projects land when they should. Anything repetitive gets handed to AI, so people can get on with the interesting bits. Certified Asana Ambassador, too.
Millennial
Ground coffee enthusiast, craft beer aficionado, and a beagle named Lou. Hardcore gamer, lifelong Star Trek apologist. I'm only human, after all.
Notes
Writing about the
work, not around it.
- E-commerce
A beginner's guide to CRO strategies
Conversion Rate Optimization is a crucial part of any digital marketing strategy. The basics of CRO, and the strategies that lift a conversion rate.
- IT Talks
All about the Dead Internet Theory
The theory that the internet is now mostly bots and low-quality automated content — where it came from, and what it means for what comes next.
- Tutorials
How to create custom HTML elements with JavaScript
The basics of custom elements — how to build one with JavaScript, and how to put it to work in your own projects.
Got a project?
Let's talk.
A new build, a store that needs rescuing, or agency overflow — tell me what you're working on. I read every message myself.